Category : July 11, 2023
Bangkok, 5 July 2023 – Great Wall Motor (GWM), a leading global intelligent technology company, has unveiled Mr. Clyde Cheng as the newly appointed President of Great Wall Motor ASEAN. With Mr. Cheng at the helm, GWM has experienced remarkable growth, particularly in the thriving Russian market, establishing it as one of the company's most prosperous global operations. This significant appointment marks an exciting new era for GWM in the ASEAN region, as his strategic vision and unparalleled expertise are set to propel the company towards even greater achievements in the future, lead the company to continue enhance GWM new energy’s vision and its global footprint in ASEAN region.
“I am deeply honored and excited to join Great Wall Motor ASEAN. This appointment comes at an exciting time as we reinforce our xEV position and expand our presence in the ASEAN region through our ambitious 6+3 ASEAN plan. Our goal is to further solidify our footprint in two additional countries, namely Singapore, Vietnam, and Indonesia, alongside our existing markets which are Thailand, Laos, Malaysia, Cambodia, Brunei, and the Philippines. Together with the talented team at GWM, we will
leverage our commitment to innovation, quality, and customer satisfaction to drive the brand to new heights and deliver exceptional products and experiences to our esteemed customers,” Mr. Cheng expressed.
Joining GWM in 2002, Mr. Cheng brings a wealth of experience in the automotive industry to his new position. Throughout his tenure, he has held various executive roles. In 2019, Mr. Cheng took on the role of Vice General Manager and Vice President at Haval Russian company, where he spearheaded marketing and sales efforts, achieving remarkable success in the Russian market and establishing it as one of GWM's most successful overseas markets. In February 2023, Mr. Cheng returned to the headquarters and assumed the position of Assistant to the Chief Growth Officer (CGO), playing a vital role in advancing the group's marketing direction from a regional level, networks, user operations, and insurance-related management.
Being appointed as the President of Great Wall Motor ASEAN with Thailand as a strategic country of xEV sales and production hub of the regional export, Mr. Cheng said, “This is an exciting opportunity to contribute to the dynamic automotive industry in Thailand and the broader ASEAN region”. On the other hand, Malaysia as another important newly emerging xEV market, GWM received the first batch of high-net-worth clients there since its ORA GOODCAT official launch in last November. Mr. Cheng also expressed that, compare with more mature xEV market in Thailand, Malaysia is going through a period of green transition. GWM Malaysia is proactively working together with government to encourage people to embrace xEVs, not only in terms of enhancing product diversity, but also putting more effort in building a healthier xEV ecosystem. “With GWM’s strategic position of xEV leader and favorable market conditions, Thailand offers immense potential for xEV market growth. GWM is committed to further strengthening its position as a leading automotive manufacturer and xEV leader, and I am confident that our innovative approach, user-centric philosophy, and dedication to excellence will drive our success in this thriving market,” he stressed.
With a global presence and a commitment to innovation, GWM has solidified its position as a leading automotive brand worldwide. GWM's success story spans across various markets, and its expansion into the ASEAN region has been no exception. To reinforce our xEV leadership this year, GWM has launched the ‘ONE GWM’ strategy, aimed at building the brand in all aspects on the global stage. This strategy encompasses comprehensive marketing initiatives, effective communication strategies, and the establishment of strong partner networks in the global market.